Our Story
Two people who couldn't look away.
One brand that refuses to stay quiet.
Wear It Proud started the way most things worth doing start — with anger, heartbreak, and the stubborn refusal to do nothing.
In early 2026, we watched Renée Good die on our television screen. A 37-year-old woman, exercising her right to stand up for what she believed in — shot and killed. Then we watched the government call her a terrorist. We watched the footage. We saw what happened. And we knew what they were saying wasn't true.
Then it happened again.
Alex Pretti — a 37-year-old ICU nurse who spent his career saving lives at the VA — was trying to help someone who had been knocked to the ground. For that act of compassion, he was held down, disarmed, and killed. And once again, the official story tried to paint a hero as a villain.
We sat in our living room — sick to our stomachs, then furious, then heartbroken all over again. Two young Americans, gone. Two families destroyed. And a government narrative that insulted their memory.
We couldn't just watch anymore. How could we help? We decided to offer a way for people to wear their values without using a megaphone, and to donate to causes that support our civil rights to continue speaking out.
Who We Are
We're Casey and Kellie Jones — and this is our fight.
Casey is a U.S. Navy veteran who served over nine years in defense of his country. Years after his service, he was designated disabled by the VA for conditions developed during his time overseas. The same sense of duty that carried him through nearly a decade in uniform now drives him to serve his fellow Americans — by building something that matters.
Kellie is the heart, the fire, and the creative force behind every design you see. She's not just a designer. She's the reason this brand has a soul. With a heart full of love and compassion and a spirit that refuses to bend, she pours herself into every piece — making sure each design says exactly what it needs to say.
Together, we founded CKJ Mission Brands LLC and created Wear It Proud — a veteran-owned apparel brand born in America's 250th year, built to honor the people who stood up and paid the ultimate price for it.
The Mission
$7 from every item. Every purchase. No exceptions.
This isn't a marketing gimmick.
This isn't "a portion of proceeds" buried in fine print.
Seven dollars from every single item sold goes directly to civil rights organizations — and we post the receipts publicly, every quarter, so you can verify every dollar.
We're not a nonprofit — we're a veteran-owned small business, built by two people in Las Vegas who believe every shirt should fund the fight.
We donate because civil rights are the mission — not the afterthought.
Why "Wear It Proud"?
Because wearing a statement is an act of courage.
When you put on a shirt that says "I'm Pretti Good" or "Our Cameras Make Tyranny Tremble" or "Silence = Acceptance" — you're not just getting dressed.
You're choosing to be visible.
You're choosing to remember Renée and Alex.
You're choosing to say out loud what too many people only whisper.
That takes guts.
Wear It Proud.
For Renée and Alex
Renée Good and Alex Pretti didn't know each other. But they shared something that matters — they both stood up when it would have been easier to stay home.
They both believed that showing up for others was worth the risk.
They were correct. And we will not let their names be forgotten.
CKJ Mission Brands LLC — Veteran Owned. Patriot Approved. Est. 2026.
In memory of Renée Good and Alex Pretti. For everyone who still believes standing up is worth it.